In today’s world, entertainment represents a key concept in our daily lives. We all search to be entertained and mass media is more than willing to do so, since the technological developments of the past decades provided it with the necessary tools for accomplishing its aims. Considering these developments and the fact that everything has already been experienced, there is the need for something new – it is here where the mass media brings to the fore the concept of transmedia storytelling.
This concept has been made famous by Professor Henry Jenkins, in his 2003 article for MIT’s Technology Review: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coodinated entertainment experience.” This means that the audience is given a story whose elements are scattered on different platforms, like books, movies, games, etc. – that together create a coherent story. Moreover, the narrative line may be so complex that a single medium cannot cover it, therefore, the need for multiple media platforms.
How to make a successful transmedia storytelling?
- For the story to be as dispersed as possible on various platforms, there must not be a single source to provide the audience with all the necessary information.
- Following this idea, there should not be a main character or plot, but instead the fictional world has to be complex.
- Because there is no main character or plot, each episode is independent in the sense that it stands on its own, while making a contribution to the story world.
- As a result of its characteristics, transmedia storytelling encourages the audience to take an active part in the story, for example, gathering the information dispersed on various media and even further developing the universe of the story.