When dealing with transmedial storytelling, as Marie-Laure Ryan argues in her article “Transmedial Storytelling and Transfictionality”, we can talk about two different types:
- The first is called the snowball effect – simply put, this means that a certain story becomes so popular that it is further developed on a varieties of media platforms.
- The other one is the case when a story is originally created to be spread on differet media platforms.
A central element of the transmedial storytelling is the concept of storyworld which stands for the totality of the story’s elements. In relation to texts, three relations can be established:
- A one to one relation – the storyworld is determined by the text, which is the single source for all the information in the story.
- A one text, many worlds relation – here, the text is not clear and does not provide the user with all the necessary details, thus, every user creates his/her account of the events.
- A one world, many texts relations – the text is recreated, rewritten, retold with each performance. In this category, we can include the phenomenon of transmedial stroytelling.
Considering all the features described above, we can draw the conclusion that transmedial stroytelling fits the needs of today’s consumer and due to its dispersed nature that facilitates greater interactivity from the user’s part and feeds the need for entertainment.